The finances they never taught you in college
SSEINA is an online personal finance school founded by Dr. Beatriz Seijas, economist and author, and Dr. Iván Sena, psychologist. We teach budgeting, debt, savings and money mindset in a clear, practical way.
Who we are
Dr. Beatriz Seijas Rodríguez
PhD in Business Administration · Master's in Accounting · Bachelor's in Economics
Cuban-born economist based in Monterrey, Mexico. University professor, financial and strategic consultant, certified insurance agent, and author of The Finances They Never Taught You in College.
Dr. Iván Sena
PhD in Alternative Dispute Resolution · Master's in Organizational Psychology · Bachelor's in Psychology
Psychologist, organizational consultant and university professor. Co-author of Las inteligencias múltiples en la persona mediadora (Dykinson, 2022). He leads the money-mindset side of SSEINA.
The book
The Finances They Never Taught You in College
The New Financial Era for Young Adults. A practical guide to money built on four pillars: culture, mindset, structure and skills.
Talks and workshops
We offer financial wellness workshops and talks for companies, universities and events, online or in Monterrey. Request a proposal on WhatsApp.